{"product_id":"how-to-think-up-osborn-1942","title":"How to \"Think Up\", Alex Osborn, 1942","description":"\u003cp\u003eWho wrote it: How to \"Think Up\" is a 1942 book by advertising executive Alex Osborn, published by McGraw-Hill.\u003c\/p\u003e\n\n\u003cp\u003eWhat it's about: Osborn lays out his method for generating ideas in groups, work that would later become known as brainstorming, making this an early and influential text in the history of creative thinking.\u003c\/p\u003e\n\n\u003cp\u003eCondition: Blue cloth hardcover, no dust jacket, lightly rubbed at the extremities with a small mark to the front cover. Please review all photos carefully, and email me with any questions.\u003c\/p\u003e\n\n\u003cp\u003eThanks so much for visiting,\u003cbr\u003e\n❤️ Jess\u003c\/p\u003e","brand":"Pretty Old Books","offers":[{"title":"Default Title","offer_id":52557052707106,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0106\/0709\/9951\/files\/IMG_2666.jpg?v=1789570586","url":"https:\/\/prettyoldbooks.com\/products\/how-to-think-up-osborn-1942","provider":"Pretty Old Books","version":"1.0","type":"link"}